Live communication for B2B companies

Live communication for the moments that matter.

A B2B communication agency specializing in live events and experiences. We design and direct conventions, dealer meetings, kickoffs, roadshows, product launches and brand experiences, from idea to stage.

Discover
Why we exist

Show
+ substance.

Complex companies have the most important things to say. Yet too often, their biggest moments fail to make people feel and remember them.

That is exactly why we exist: we turn technical, industrial and corporate messages into live experiences that engage the room without losing the substance.

One roof, one team: message strategy, concept, content, production and live direction all answer to the same idea.

Creativity makes you choose. Direction reduces risk. Impact proves value.
Our method
Impact

Four steps connect idea and result. The real difference is in the first and the last: decoding what matters and proving what changed.

01

Decode Message

We translate a complex message into the one thing the room must feel and remember. We speak the language of management and the language of the stage.

02

Design Idea

The message becomes a concept, a format and the dramaturgy of the moment. Creativity serves emotion and clarity.

03

Deliver Direction

Content, video, production and staging under one direction. One partner accountable for the result.

04

Impatto Proof

First we define what must change. Then we measure it: participation, engagement, sentiment, adoption, pipeline or network activation.

What we do

The moments
we lead.

We do not start with a format. We start with what must happen in the room, across the network or in the market and build the moment around it.

Corporate convention designed and directed by 20ACTION
01

Convention, meeting & kickoff

Corporate, commercial and internal moments that align people, clarify the message and activate the network.

Roadshow and brand experience created by 20ACTION
02

Roadshow, launch & brand experience

Touring formats, launches and activations that turn a message into a recognizable, repeatable and living experience.

Humanitas bike activation in Monza
03

Live experiences

Launches, celebrations and tailor made moments.

BKT Road to Success, progetto 20ACTION
BKT · Award-winning experience

When a message becomes a moment the room remembers.

Show, don’t claim
We bring real showmanship where substance cannot be lost.

We have shaped moments and collaborated with complex companies, international teams and commercial networks. The proof is not an endless gallery: it is what people understand, feel and do afterwards.

See the projects
The proof

Value becomes
visible.

Award-winning creativity, hands-on production and a presence built to support projects in Italy and the United States.

2×Best Event Awards
1End-to-end direction
MI+MIAMilan and Miami
Experiences shaped and collaborations with
20ACTION clients and collaborations
The next moment

Let’s make it
come alive.

Tell us about the moment ahead and what should change when it is over. The team that can design and stage it will answer you directly.

Let’s talk about your next event