20ACTION Insights

Ideas that bring
what matters to life.

A space dedicated to live communication: how to decode complex messages, turn them into live formats and experiences, and measure what happens afterwards.

Message & strategyConcept & formatDirection & productionImpact & measurement

Latest
insights.

Creativity and method are not separate worlds. Here we explore how to connect them, from the one thing the room must remember to the result an event should produce.

Meetings & live communication

Corporate meetings: designing a day that leads to decisions

An effective corporate meeting creates alignment, makes priorities visible and helps people decide together. Every moment should serve a clear purpose, with a message that remains useful after the meeting.

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Impact & measurement

Corporate convention follow-up: what happens the next day

A convention brings people into the same room. The project should help them carry what they have understood into their subsequent decisions and work. That transition needs to be prepared before anyone steps on stage.

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Concept & format

Corporate roadshows: what stays and what changes at each stop

A roadshow brings a company closer to its audiences. Each stop needs a recognisable identity and a concrete reason to matter to the people it meets.

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Message & strategy

Convention content: one message for different audiences

Leadership, sales and operational teams may share the same room while bringing different questions. The programme needs to connect those questions around a clear common direction.

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Concept & format

How to choose the concept for a corporate event

Images naturally shape the first reaction to a creative proposal. A stronger decision comes from understanding what the idea will help the audience experience and understand.

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Concept & format

Creativity in B2B events: when a format becomes an experience

How concept, narrative, engagement and execution turn a corporate event into a recognizable experience.

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Direction & production

Event operations: where ideas become results

Why production, direction, suppliers, timing and control are the bridge between a creative idea and a concrete result.

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The 20ACTION method

Strategy, creativity and execution for B2B communication

How to turn a complex message into a clear, coherent system capable of generating impact.

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The next moment

Tell us what the audience should understand, feel or do when your next event is over.