CHANGE LANGUAGE
Live communication specialists

From message to
moment.

We design and direct live events and experiences for B2B companies. Conventions, meetings, kickoffs, roadshows and launches become moments that make people understand, feel and remember what matters.

ConventionMeetingKickoffRoadshowProduct launchBrand experience
Our territory

Show
+ substance.

Complex companies have important, technical messages that are often difficult to bring to a stage. We turn them into experiences that engage without simplifying what matters.

Creativity makes you choose. Direction reduces risk. Message strategy, concept, content, production and live direction all answer to the same idea.

Conventions and meetings designed by 20ACTION
01

Convention, meeting & kickoff

Corporate and commercial moments that align people, clarify the message and activate the network.

Roadshows and brand experiences by 20ACTION
02

Roadshows & brand experiences

Touring formats and activations that are recognizable, repeatable and built to live across markets.

Humanitas bike activation in Monza
03

Live experiences

Launches, celebrations and tailor made moments.

The method

Impact

Four steps connect idea and result. The first and last are the ones most often missing: decoding what matters and proving what changed.

01

DecodeMessage

We translate a complex message into the one thing the room must feel and remember.

02

DesignIdea

The message becomes a concept, a format and the dramaturgy of the moment.

03

DeliverDirection

Content, production and staging under one direction.

04

ProveImpact

We define what must change before the event, then measure what happened.

Complete direction

One
partner.

We coordinate everything that must work together, bringing in the right logistics partners when scale and complexity require it.

Message strategy and creative concept
Formats, content, video and assets
Production, technology and logistics coordination
Live direction and management on location
Impact definition and measurement
The proof

Moments that
stay.

We have shaped experiences and collaborated with companies including Humanitas, BKT, xFarm, Trelleborg and Samsung. Our work with BKT was recognized at the Best Event Awards.

See the projects →

The next moment

Tell us what the audience should understand, feel or do when your next event is over.