SUCCESS STORIES
Success Stories
HUMANITAS
CHALLENGE:Communicating the opening of the new Humanitas center in Piazza Vetra, Milan, by translating the brand’s excellence and innovation into a launch event capable of managing steady visitor flows and personalized interactions in a high-profile location.
OPERATIONAL SOLUTION:Comprehensive management of the exhibition setup and creative direction, including the development of all graphic assets and the integration of dedicated on-site communication technologies. 20ACTION oversaw operational coordination and the production of a digital platform for appointment management, enhancing the experience with targeted engagement activations for profiling and lead generation.
BKT TIRES
CHALLENGE: Moving beyond the classic corporate conference and factory tour format by transforming an institutional appointment into an immersive and memorable Brand Activation experience capable of actively involving over 400 global partners and media in celebrating the brand’s future evolution.
OPERATIONAL SOLUTION:Conceptualization and production of an experiential format based on a continuous narrative journey within the flagship plant in Bhuj, India. 20ACTION governed the creative direction and storytelling of the entire communication ecosystem, integrating corporate speeches with structured performances and happenings over three days for ten international stakeholder groups. This project was recognized at the Best Event Awards (BEA).
Ultrabatch
Strategic Rebranding
Renew the Ultrabatch Brand Image keeping in mind its roots: a challenge faced with a well-rounded brand strategy, from design to communication, till the event launch date.
GLOBAL TRENDS – DIGITAL EVENT
CHALLENGE Redefining the corporate digital event experience by moving beyond traditional formats to create an immersive narrative ecosystem capable of engaging a global audience and elevating complex technical and strategic content.
OPERATIONAL SOLUTION Design and production of an innovative digital format based on an immersive 3D studio and augmented reality technologies. 20ACTION managed the entire process: from visual concept development to technical direction and coordination of international guests via streaming. The project set new standards in virtual communication, winning at the Best Event Awards (BEA) as the best project in the Digital Events category.
YVES SAINT LAURENT BEAUTÉ
Milano Fashion Week: launching Rouge Pur Couture The Slim & Black Opium
GRAZIA 80TH ANNIVERSARY
The celebration of 80 years of Grazia magazine: content production, direction, technological support and coordination of the entire artistic set up. Vip and international guests participated in a glittering event that retraced the history of the brand.
IBM THINK SUMMIT
The most important corporate and technological conference event in the sector.
MUSETTI CAFFÈ
A cube-shaped sensory involvement.